On comeback trail, Bonanza sheds its Western image
Nov. 6th, 2015
By Lisa Brown via St. Louis Post-Dispatch
A Bonanza restaurant opening next week in Eureka marks a new chapter for the buffet and steakhouse chain that once had dozens of local restaurants but then disappeared.
Cowboy-themed art is out, and brighter, contemporary light fixtures and wall décor are in. The menu has been revamped. And the chain chose Eureka to be the site of its first store with this new format.
At its peak in the 1980s, the Bonanza restaurant chain had more than 600 international and domestic locations, including about 25 in the St. Louis region. After its parent company Metromedia bought the rival Ponderosa chain in 1988, most Bonanza franchisees switched to the Ponderosa brand, leaving only about 15 Bonanza restaurants open in the U.S. today.